Market Intelligence Advisor
Anchored to Marine Board 3/4" & Üsta+ spec sheets · COGS model v4
Intelligence Advisor Β· v5
βš—οΈ Formulation & COGS
πŸ§ͺ Additives & Weights
πŸ“Š Market Intelligence
πŸ† Competitive Data
πŸ“‹ Roadmap Ranker
Product Preset
PP Resin
PP Weight % 45%
25%80%
Glass Fiber
Glass Fiber Weight % 55%
15%65%
Other Ingredients
Bonding Agent (MAPP)
3% wt Β· $4.96/kg Β· MOE +12%, MOR +20%
Carbon Black
2% wt Β· $2.89/kg Β· Colour + UV
BASF Anti-oxidant
0.3% wt Β· $9.81/kg Β· Thermal stability
Struktol Zinc Stearate
0.3% wt Β· $7.21/kg Β· Processing aid
Regrind
Regrind % (in-house PIR) 10%
0%20%
Panel Config
Actual sheet weight: 35.3 kg (78 lbs) Β· COGS model v4
Pricing Parameters
%
%
Leave ASP blank to calculate from COGS + margin.
βœ…
Feasible β€” Meets Margin Target
…
COGS / Sheet
β€”
4Γ—8 sheet
End User Price
β€”
at target margin
Gross Margin
β€”
on calc. price
Price / sq ft
β€”
retail end-user
Cost Waterfall (per sheet)
Feedstock $/kg Breakdown
MOE (0Β°)
β€”
psi Β· bending stiffness
MOR (0Β°)
β€”
psi Β· bending strength
Compound Density
β€”
g/cmΒ³ (material)
Sheet Weight
β€”
kg / 4Γ—8 sheet
Target Market Category
Formulation Alerts
Ingredient Cost per 4Γ—8 Sheet β€” Live Formulation
Cost Distribution ($/sheet)
Weight per 4Γ—8 Sheet β€” Ingredient Breakdown
Supplier Price Sensitivity β€” Cost Impact at Current Sheet Weight
Market Sectors
Formulation @ Current GF%
Batch Thickness
Gross Margin Target
%
Leave blank to use category default GM target
Performance Benchmark β€” MOE (MPa)
Higher = stiffer. Supersede shown in teal. Click bar for competitor detail.
Value Position β€” Price vs. Performance
Below trendline = better value. Above = expensive relative to performance.
Competitive Win Matrix
Market Sizing & Roadmap Score
Data Override
Edit competitor prices when you find stale data. β–  amber = manual override Β· β–  green = live price
Certification Notes
GTM Notes
Board Products β€” Structural Comparison
SegmentProductThickPriceStructuralWaterproofWarps
Deck Board β€” Technical Specs
Product$/ftMOE (MPa)MOR (MPa)lb/ftStiff/WtWater 24h
FEA Study β€” Deflection @ 100 lb Point Load (1.5"Γ—6" Profile)
Simply supported span. Lower deflection = stiffer board.
Prototype (Unoptimized)
0.96 mm
Supersede 33mmΓ—140mm Β· 3.6 lbs
At Proper Modulus
1.86 lb/400mm
vs Fortress Bamboo 5.1 lb Β· 2.7Γ— lighter
Deck Board β€” Bending Stiffness MOE (MPa) Comparison
Supersede at 10,700 MPa is 1.7Γ— better than next-best (TimberTech PVC at 5,700 MPa).
Market Opportunity Force Ranking β€” Score 0–100
Composite score: Market Size 20% Β· Fit 20% Β· Price Position 20% Β· MOE Advantage 15% Β· Entry Barriers 15% Β· Speed to Revenue 10%. Updated live from formulation.
Recommended Launch Sequence
Scoring Methodology
DimensionWeightHow Scored
Market Size (TAM)20%Log-scale $0.3B→15B = 0→10
Product-Market Fit20%HIGH=10, STRONG=8, MED=5, LOW=2
Price Position20%% headroom below market ceiling
MOE Advantage15%Supersede MOE vs median competitor
Entry Barriers15%Inverted: barriers 1=10pts, 5=2pts
Speed to Revenue10%Inverted: 6mo=10, 24mo=2
Current Formulation Context
Paths to Other Products
Co-Extrusion β€” Cap layers, UV modifiers, colors
Longitudinal Cutters β€” Custom widths, planks
CNC / Router β€” 2D profiles, furniture, dunnage
ThermoForm β€” Heat-formed 3D shapes
Roller Lamination β€” Colors, UV, thermal barriers
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