Product Market Fit Advisor
Anchored to Marine Board 3/4" & Üsta+ spec sheets · COGS model v4
Intelligence Advisor · v5
Product Market Fit
Formulation & COGS
Additives & Weights
Competitive Data
Roadmap Ranker
Formulation Preset
Pick a preset above. GF%, additives and regrind are fine-tunable on the Additives & Weights tab ↗
Board Product — 4×8 Sheet
Panel Thickness
Actual sheet weight: 35.3 kg (78 lbs) · COGS model v4
Pricing
%
%
Leave ASP blank → price is auto-calculated from COGS + margin.
✅
Feasible — Meets Margin Target
…
COGS / Sheet
—
4×8 sheet
End User Price
—
at target margin
Gross Margin
—
on calc. price
Price / sq ft
—
retail end-user
Cost Waterfall (per sheet)
Feedstock $/kg Breakdown
MOE (0°)
—
psi · bending stiffness
MOR (0°)
—
psi · bending strength
Compound Density
—
g/cm³ (material)
Sheet Weight
—
kg / 4×8 sheet
Target Market Category
Formulation Alerts
Formulation Quick-Select
PP Resin
PP Weight % 45%
25%80%
Glass Fiber
Glass Fiber % 55%
15%65%
Additives
Bonding Agent (MAPP)
3% · $4.96/kg · MOE +12%
Carbon Black
2% · $2.89/kg · UV + color
BASF Anti-oxidant
0.3% · $9.81/kg · thermal
Struktol Zinc Stearate
0.3% · $7.21/kg · processing
Regrind
Regrind % (PIR) 10%
0%20%
➕ Add New Product Line
Configure the formulation on the left panel, then define the product details below and save it to the product library. It will appear as a selectable preset on Tab 1.
Product Name
End-Use Market
Profile Type
Target GM Override %
Configure formulation on the left, then fill in product details above.
Product Library
Built-in presets + your saved products. Click Load to set as active formulation.
Ingredient Cost per 4×8 Sheet — Active Formulation
Cost Distribution
Weight Breakdown
Supplier Price Sensitivity
Market Sectors
Formulation @ Current GF%
Batch Thickness
Gross Margin Target
%
Leave blank to use category default GM target
Performance Benchmark — MOE (MPa)
Higher = stiffer. Supersede shown in teal. Click bar for competitor detail.
Value Position — Price vs. Performance
Below trendline = better value. Above = expensive relative to performance.
Competitive Win Matrix
Market Sizing & Roadmap Score
Data Override
Edit competitor prices when you find stale data. ■ amber = manual override · ■ green = live price
Certification Notes
GTM Notes
Board Products — Structural Comparison
SegmentProductThickPriceStructuralWaterproofWarps
Deck Board — Technical Specs
Product$/ftMOE (MPa)MOR (MPa)lb/ftStiff/WtWater 24h
Deck Board — Stiffness (MOE) vs. Price per Linear Foot
Below trendline = better performance per dollar. Supersede ◆ shown in orange. Dashed line = market value trendline.
Deck Board — Bending Stiffness MOE (MPa) Comparison
Supersede at 10,700 MPa is 1.7× better than next-best (TimberTech PVC at 5,700 MPa).
Market Opportunity Force Ranking — Score 0–100
Composite score: Market Size 20% · Fit 20% · Price Position 20% · MOE Advantage 15% · Entry Barriers 15% · Speed to Revenue 10%. Updated live from formulation.
Recommended Launch Sequence
Scoring Methodology
DimensionWeightHow Scored
Market Size (TAM)20%Log-scale $0.3B→15B = 0→10
Product-Market Fit20%HIGH=10, STRONG=8, MED=5, LOW=2
Price Position20%% headroom below market ceiling
MOE Advantage15%Supersede MOE vs median competitor
Entry Barriers15%Inverted: barriers 1=10pts, 5=2pts
Speed to Revenue10%Inverted: 6mo=10, 24mo=2
Current Formulation Context
Paths to Other Products
Co-Extrusion — Cap layers, UV modifiers, colors
Longitudinal Cutters — Custom widths, planks
CNC / Router — 2D profiles, furniture, dunnage
ThermoForm — Heat-formed 3D shapes
Roller Lamination — Colors, UV, thermal barriers
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